Right-Brain Brands | Safeway

Right-Brain Brands

Imagination, empathy, and fresh perception

About
Book
Hire Tracy
Speaking
Why Right-Brain Brands?
Just for fun
Insights
Contact

Currently viewing the tag: "Safeway"

Is right-brain marketing…girly?

By Tracy · Add Comment

So glad you asked that. When I say right-brain marketing deals with things like emotion, intuition, and imagination, I can understand that it sounds a little soft. Squishy. Artsy-fartsy. Maybe even, heaven forbid, girly. Especially when contrasted with left-brain skills like Logic! Analysis! and Quantitative Rigor! But let me ask you: Is Harley-Davidson girly?

Continue Reading

Need whole-brain marketing help?

617.797.2136 | Contact RBB
Categories