Right-Brain Brands | Newton Choral Society

Right-Brain Brands

Imagination, empathy, and fresh perception

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Bach to the future!

By Tracy · 4 Comments

Brands advertise to stand out. They advertise on TV, which dwarfs other media in cost, because it offers the opportunity for impact through sight, sound and motion. So why do most ads end up sounding alike, literally? Given the high cost and the huge opportunity, why do marketers use such a limited range of music?

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