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Right-Brain Brands

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Currently viewing the tag: "marketing to children"

Toys, tools, and building Brand America

By Tracy · Add Comment

It’s beginning to look a lot like Christmas, and we’ve still got a month to go. An e-mail from my bank reminds me they’ll have a drop-off box for Toys for Tots. Definitely not on my list: an American Girl doll. These dolls are pricey ($110 and up), but that’s not why I won’t buy them. American...

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