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Right-Brain Brands

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Mitt Romney: Poster child for the left brain

By Tracy · Add Comment

One of my key goals in Right-Brain Brands is to illuminate the limits of left-brain thinking in business and marketing. Left-brain thinking, which favors analysis, linearity and logic, isn’t wrong. It’s vital! But it’s also incomplete. Same with right-brain thinking. Trouble is, left-brain approaches are usually touted as superior. Well, here’s Mitt Romney to make my case. Past presidential candidates have lacked the common touch or The Vision Thing. Yet never before can I recall a presidential contender so purely left-brained as Mitt Romney.

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