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Currently viewing the tag: "Jet Blue"

Jet Blue: A whiff of Icarus

By Tracy · 3 Comments

I admire Jet Blue the brand, and I like the airline. Jet Blue has done a terrific job at creating a distinctive brand and generating customer loyalty. Many adore Jet Blue. One savvy business traveler I know flies nothing else, if he can help it. But I'm not sure I love Jet Blue as much as I'm supposed to--or quite as much as they love themselves.

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