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Right-Brain Brands

Imagination, empathy, and fresh perception

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Is right-brain marketing…girly?

By Tracy · Add Comment

So glad you asked that. When I say right-brain marketing deals with things like emotion, intuition, and imagination, I can understand that it sounds a little soft. Squishy. Artsy-fartsy. Maybe even, heaven forbid, girly. Especially when contrasted with left-brain skills like Logic! Analysis! and Quantitative Rigor! But let me ask you: Is Harley-Davidson girly?

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