Right-Brain Brands | air travel

Right-Brain Brands

Imagination, empathy, and fresh perception

About
Book
Hire Tracy
Speaking
Why Right-Brain Brands?
Just for fun
Insights
Contact

Currently viewing the tag: "air travel"

Jet Blue: A whiff of Icarus

By Tracy · 3 Comments

I admire Jet Blue the brand, and I like the airline. Jet Blue has done a terrific job at creating a distinctive brand and generating customer loyalty. Many adore Jet Blue. One savvy business traveler I know flies nothing else, if he can help it. But I'm not sure I love Jet Blue as much as I'm supposed to--or quite as much as they love themselves.

Continue Reading

Need whole-brain marketing help?

617.797.2136 | Contact RBB
Categories