Marketing song: They call me a megabrand

We’re never far from junior high, it seems, even when we’ve gotten decades away from those squirm-inducing days of yore.

We still yearn for popularity.  And we so want to be cool.  Nowhere does that seem more pronounced than in marketing these days, where the pursuit of acclaim on social media feels both frenzied and, at some level, desperate and silly.

Everyone’s doing it–or trying to.  We’re exhorted to follow and Like brands including those in the deep recesses of our medicine cabinet and kitchen cupboards.  Um, why exactly would we want to do that?  It’s almost as if they’re saying: “Hey, look.  I’m wearing bell-bottoms, too!”

Over a year ago I drafted a marketing song about the pursuit of trendiness, but I had to update it now in light of all the changes in the social media landscape.  Gilbert and Sullivan fans will recognize this from HMS Pinafore.  Let me know what you think and what other topics you’d like to see turned into songs!

They Call Me a Megabrand
(to the tune of “I’m Called Little Buttercup”)

They call me a megabrand, dear little megabrand,
Though I’m so humble and shy.
But still I’m a megabrand, edgy as contraband,
Sweet little megabrand I!

On Twitter I’m trending, on Goggle ascending,
On YouTube I’ve viral acclaim!
I’m stylish and pricey, so cool that I’m icy–
Without me you’re dated and lame.

My ads are ironic, my status iconic,
My margins are plump and divine.
I’m pinned, Liked and tweeted, all metrics exceeded:
My hipness is pure bottom-line.

So get you a megabrand, this moment’s megabrand,
Retailers now standing by!
Before I’m an also-ran, marked down for clearance-land.
Keep me a megabrand–buy!